Data First, AI Later - Our Team

Sofia Roque is the Executive Coordinator at Digital Health Portugal and the Health Data Forum. Sofia stands out as a trailblazer in the realm of digital health and collaborative communication. With years of experience in the healthcare industry, Sofia has always been at the forefront of transformative change, bridging the gap between technology and healthcare in a rapidly evolving landscape.

Sofia’s journey has seen her shift from deeply hierarchical organizations to her current role, where she champions a more collaborative approach. She thrives in environments where innovation and teamwork drive real-world solutions, particularly in healthcare communication. Her passion for digital health and social media has positioned her as a thought leader who continuously adapts and evolves to meet the demands of an interconnected world.

Known for her strategic vision and exceptional organizational skills, Sofia is instrumental in leading initiatives that promote seamless collaboration across various sectors, making her a cornerstone in the efforts to revolutionize healthcare through digital transformation.

A true pioneer in her field, Sofia’s work ensures that all voices in healthcare communication are heard, fostering a more inclusive, informed, and connected future.

Gemma Rubio is the Sponsorship Manager at Health Data Forum, where she leads strategic engagement with sponsors and partners to advance global health data innovation. With a strong background in entrepreneurship, international business, and digital ecosystems, Gemma brings over a decade of experience building partnerships across sectors. Her work has been recognized with several international awards that highlight her leadership in corporate communication, innovation, and support for the startup ecosystem.

Gemma plays a vital role in sustaining the Data First, AI Later movement, fostering long-term collaborations that support its mission of promoting ethical, high-integrity data practices in AI-driven healthcare. A passionate advocate for innovation with purpose, Gemma has worked

across Europe, Latin America and the United Arab Emirates, advising startups and corporates on business growth and strategy. Now channels that expertise into creating value-driven alliances for impact in health and technology.

Paul Nunesdea, the English pen name of Paulo Nunes de Abreu, is the founder of the Health Data Forum and a facilitator specialized in digital transformation, public affairs, and strategic change, pioneering innovative approaches to AI adoption, digital health strategy, and governance frameworks. With over 20 years of experience, he has worked with global organizations such as Microsoft, Pfizer, ASCOM, and Digital Health Portugal, facilitating high-level discussions that drive sustainable innovation in regulated industries.

A recognized expert in stakeholder engagement and business development, Paul has been instrumental in bridging industry leaders, policymakers, and innovators, shaping the digital landscape through his "Data First, AI Later" approach. His contributions extend beyond healthcare, influencing smart cities, education, and enterprise technology, making him a trailblazer in strategic transformation and responsible digital governance.

Pedro Ferreira is  the Co-Founder of Digital Health Portugal and Founder of Cucabytech. Pedro is a visionary leader bridging technology, business, and digital transformation. With deep expertise in disruptive digital projects, C-Level sales, and strategic partnerships, he has played a crucial role in shaping the Portuguese, Spanish, and LATAM tech markets.

His work spans multiple sectors, including Culture, Tourism, Retail, Industry, Smart Cities, and Health, designing and implementing interactive and immersive technologies that drive digital transition. A certified trainer, he led the first large-scale IT project for Portugal’s Ministry of Work and Social Welfare, impacting over 6,000 employees.

With extensive experience in public tenders (PRR, Portugal 2030) and a passion for innovation, Pedro continues to connect customers, technology, and aspirations, making a lasting impact on the digital landscape.

President of Health Parliament India

Mevish P. Vaishnav, a global healthcare leader with over a decade of senior industry experience, serves as President of Health Parliament India, a steering organization of the Data First, AI Later movement. Her work shaping digital health policy and standards, including collaborations with India’s Ministry of Health and UN-backed initiatives, drives ethical data innovation. Mevish champions robust RWE frameworks, aligning Health Parliament India with the Health Data Forum to advance a data-driven healthcare future.